Driving Red Hot Targeted Traffic To Your Website In 10 Days - Day 9

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Driving Red Hot Targeted Traffic To Your Website In 10 Days - Day 9

By admin | August 15, 2007

Over the next coming days, I am going to detail how to drive Red Hot TARGETED traffic to your website in 10 days, all for less that $200. You can of course use these strategies for your network marketing website or any other online business that you have.

Day 9: Get a Press Release (Cost $0)

It is always amazing how many people overlook the power of the news media. There is all of that beautiful blank space in newspapers before they are printed and all of that dead air in radio and TV until it is filled. Some of it can be yours.

Just filling up all of that blank space day after day is the responsibility of news people. They are looking for news worthy information to use and they are doing so day after day after day. That’s a lot of blank space…blank advertising space…blank traffic generating space!

Contrary to the popular opinion of computer addicts, people really do still read newspapers and magazines. They still listen to the radio and they most certainly still watch television. People get news from many sources but the local newspaper and the local radio station are probably the most underused and most often overlooked vehicles for website traffic generation.

‘Local Man (or Woman) Makes Good!’ is a headline that local newspapers and local radio stations just love. It is a headline that helps them to add to their subscriber list and they really like that.

As you go about building your contact lists (customers, potential customers, suppliers, etc.) be sure that you add a media contact list. The media can help you more than you realize and they can provide free advertising for you, as well as, help you to increase your website traffic.

Curiosity is a human trait that isn’t limited to a particular locality…everybody has some degree of curiosity, including those people who live in your hometown and read the local newspaper and listen to the local radio stations. You will find that many of these people also have home computers that they tend to spend a lot of hours on when they aren’t working or otherwise occupied. Your local newspaper reporters and radio announcers are your contact with these potential customers and website visitors.

First let’s discuss making contact with a media person or two or three. Do NOT phone them. It won’t do you any good to telephone media people. They are busy and they don’t deal in spoken word communication. You need to email them. Make a list of your local news reporters. This information is very easily obtained by calling the newspaper or by just looking at the newspaper to get their names. You can usually email them through the newspaper or radio station that they work for.

You introductory email should simply be used to introduce yourself and ask permission to send press releases to them for their consideration. You do NOT send an attachment in your initial email not in any succeeding email. Attachments will not be opened and the offending email will be deleted unopened and unread so save yourself the effort.

Email exchanges are quick. When you send an introductory email to a media person, they will most likely answer in the affirmative and they will do so very quickly… remember there is all of that blank space that they have to fill.

Media people will be helping you to create targeted traffic for your website and to announce products but you will also be helping them to fill all of that lovely blank space.
Press releases can be fairly long…between 600 and 1500 words.

Remember that when you write a press release, it needs to look much like a newspaper article that you see in your local newspaper. That is…the most important information is given first and the details concerning the most important information is elaborated on in subsequent paragraphs. You do NOT build up a story for a big finish…you start with the punch line.

For your first press release, you might announce the launch of a new product or an improvement to an older one. You might announce an upcoming event that you are sponsoring or a new partner joining your business. Anything that is news is news worthy and if the public in general doesn’t have the information, it is news.

There is a universally excepted format for press releases. The same one is used all over the world. Here is an example:

FOR IMMEDIATE RELEASE

Contact Information:
Your Name
Your street address
Your city, State
Your telephone number (with area code)
Your website address
Your email address

Your headline in bold type goes here. This headline need not be a complete sentence but it can be. It should read like a newspaper headline.

Your city, ST –The date—Begin your press release here by restating the headline or adding to it. Continue with pertinent information.

A press release can be between 600 and 1500 words long. The following is the accepted way to end a press release:

For Information: your website address followed by
Your email address

# # #

All press releases end with the three number symbols centered at the bottom of the release.

Press releases that are not presented in the correct form have a far smaller chance of ever being published or broadcast.

Remember two important things when you are seeking to have a press release published or broadcast. (1) Media people are busy (Some might say overwhelmed) and (2) they are looking for words and information to fill in the blank spaces.

Using press releases to advertise yourself, your website and your products to the local market is a wise thing to do. Not only is it wise…it’s free. ‘Free’ is good. A short press release to the local news media can mushroom and become national or even international news. The national newspapers and broadcast media have just as much empty space to fill as do the local markets.

A press release to the local news media can result in additional free advertising as well. The local papers often fun long articles with pictures in special Sunday editions about local people and their projects.

Make it your business to get to know your local media people and make use of this free advertising often.

Well, only 1 more day to go so look out for day 10 coming very soon…so until then…

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